Creamy, long-wearing shadow applies with ease and dries down to a smooth, demi-matte finish. Buildable coverage formula may be applied sheer for a natural look or built up for extra drama. For increased intensity, apply a complementary shadow shade on top to maximize the effect. Formula is cake & crease resistant.  Tip Taupe and Soul Mate are demi-matte finish, Pinky Promise,  So Pretty and Good to Gold have a shimmery finish.  May be layered over demi-matte shadows for a subtle shimmer.